Image

We might quibble over four lakh for an air conditioner or the need for a 40 crore balloon. But next month we are going to scream for a Bharat Ratna for CW Organising Committee.

Why? Well, the committee has entered into a contract with consortium of fairness cream manufacturers, sorry marketeers. (All fairness creams are manufactured in one Chinese factory). Hmmm, I sense your horror. You think, Fairness Creams are racist products and we are a Voice Against Racism.

Well fairness creams are not racist because they don't just make you fair, they remove blemishes, dark spots, wrinkles and everything that you don't need and improve your Image.

And whats the biggest blemish one would like to remove, when it comes to the Image of India. Poverty. For those who are shouting Corruption, think what you would mind more, being Perceived Poor or being Called Corrupt?

Now you might wonder how fairness creams can eliminate poverty. Simple. From the next month, ration shops will give out a new body cream. And apart from removing blemishes, dark spots and wrinkles, increasing fairness, along with UV protection, the persons using this cream would become invisible to the cameras. Thanks to the SU4 technology and aloe vera, chandan, saffron, tulsi and other herbal ingredients. And hold your breath, the product comes in a spray form too. So we can finally make invisible the dirt, slums and whatever other things, you hate in the Indian image for the camera. So no more pictures of poor India. And when you control the image, what else is there to control?

The visitors might see the fair poor, one might argue. But we can always claim they are poor Europeans or visitors like them who have created a mess.

But no visuals. Works for the Burmese. Will work for Bharat. So there you go, beautiful images of India minus poor and their dirty stuff. For this the CW Organising Committee deserves a Nobel.

And think of the increased tourism revenues. Invisible poor Indians make India more Incredible. After all, Airbrushing is not new to the world.

Invisible Indians won't mind, they are going to get fair. They know, "A fair complexion has always been associated with success and popularity. Men and women alike desire fairness, it is believed to be the key to a successful life." Why will they reject success? If they want an incentive, those who are invisible on camera could get normal rice instead of rotten rice.

The consortium has sent crores to all the political parties, so in the name of patriotism and national unity, the political party will make an exception to their objection of this product.

The media will be overjoyed because it won't have images to make it feel responsible to report. And it will have more time to cover Rahul Mahajan's marriage. And as a bonus, they have been promised more ad revenue from fairness products.

The consortium was a bit worried about reactions from Independent Indian Bloggers. Even if they form a miniscule percentage of the population, its not right to antagonise them. After all it can affect the Image. Therefore, to encourage Indian bloggers, they have tied up with a blogsite, and will announce a contest on "How hosting CWG 2010 has Improved India's International Image".

Anyone else opposing the idea, would be termed Naxal Sympathiser or Pseudo-Patriot.

Admist the crores, the Committe won't pay even proper wage,

But who cares, as long as it doesn't affect our Image.

In this age, Reality can be dumped backstage

Image is everything and rightfully takes Center stage.

Lets varnish the common and display those with wealth,

Thats a guaranteed formula for success of Commonwealth.